The Communication Agency


Sealord Supper Clubs Launch New Products

Providing delicious options for New Zealand seafood-lovers, Sealord wanted to introduce their new products directly to potential advocates. Identifying and uniting like-minded people into small groups (food writers, Mums and foodies), Network worked with Sealord to provide a series of ‘Supper Clubs’ to taste, see, and talk about seafood.
This not only provided a fun forum for discussion and feedback, and lots of gourmet taste-testing, but the Supper Clubs gave great opportunity for Sealord to gauge sentiment around seafood and provide solid information about both the nutrition and sustainability aspects of their products.
Building great relationships, establishing advocates and whetting the appetite for the Sealord range, the Supper Clubs were enjoyed by all and provided a great conversation-starter in a wider media setting.